LECTURE SIX

WEB NEWS

→     OLD MEDIA (Traditional, Heritage or Legacy media).

WEB 1.0              Information Web – focusing mainly on companies.

WEB 2.0              New Media – The ‘SOCIAL’ web – interactive, user generated, social networking.

·         Facebook

·         YouTube

·         Skype

Web 3.0               Semantic Web – ‘machine-readable meaning to the packets of information’; focusing mainly on the individual.

·         Meta tagging

·         Search Engines

→     ENTITLEMENT – through an exercise in the lecture where Dr Redman offered each member of the audience a small bag of jellybeans. As a member of the audience I understood completely the concept he was aiming for when he revoked his decision to give each of us jellybeans. As an audience, we felt we had the right to the jellybeans we had just been given when in actual fact we did nothing to gain the beans.

This can be lined to the fact that newspapers everywhere are turning to the internet and a service which as of recently was free is enabling the PAY scheme. We as consumers of the news feel as though something that was free beforehand is not right to now be an item that we need to purchase. The fast tracked future is well on its way with memberships, purchasable news and the evolution of the internet.