Week fives lecture was conducted by Dr John Harrison who based his presentation on ‘the good, the bad and the ugly’, the ‘tasteful and distasteful’ elements of media use and production today. Throughout the course of his explanation he accessed the use of three ETHICAL THEORIES:
→ DEONTOLOGY
o The rules, principles and duties that all ethics codes are based on.
→ CONSEQUENTIALISM
o Obtaining the greatest good for the greatest number, no matter who we had to stand on to get there. The end may justify the means.
→ VIRTUE
o ‘GOODNESS’ derives from the good habits or dispositions of character that pose structure in an individual. Virtues such as temperance, courage and justice attribute to the ‘golden mean’ of behaviour.
CODES
→ MEAA CODE
→ PRIA CODE
→ AFA CODE
→ AANA CODE
→ Apparently CODES are a waste of time…
Dr Harrison furthered the topic with in depth discussion regarding LANGUAGE and IMAGES in advertising… RULES (Deontology) of VALUES (Virtue), YOU DECIDE.
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