→ In comparison to commercial media (profit driven media production), public media has a mission to serve or engage the public. Public media ‘may be for profit so long as its sole purpose is to serve the public and not turn a profit’.
→ Examples include SBS and the various versions of production that the ABC has to offer. The international media landscape has enveloped the public media forte through BBC and other international productions.
→ ‘PUBLIC VALUE’(According to the BBC) is:
1. Embedding a ‘public service ethos’
2. Value for licence fee money
3. ‘Weighing public value against market impact’
4. Public consultation
→ Directly from the lecture – Challenges for the PUBLIC MEDIA front involve
o To produce quality –while the budget might be tight PM need to produce programming that people want to watch (less commercial imperative)
o To make themselves relevant (do they have a role to produce programs that mass audiences want to watch (ratings and audiences numbers?)
o To engage with the democratic process (to provide programs that give voice and access to the political process, both mainstream and niche)
o To inform the public (hard and soft programming, accurate and balanced, reflective of the nation.)
o To be independent (regulators and independence of funders government).
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